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Tag: Internet marketing

  • 20 ways to make money online

    Maybe you’re watching this because you just want a bit of extra income to supplement your existing job, or maybe you want to get rid of your job altogether and replace it with an income source that will give you a bit more time and freedom. Whatever your reason is for picking up this training…

  • International Marketing is More Than Just Translation

    If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise. There are some obvious aspects of…

  • The Definitive Guide to Keyword Research

    If you’ve ever wondered: “How do I find keywords my competition doesn’t know about?” “How do I know if a keyword is too hard to rank for?” “What’s the best keyword research tool on the market?” “Where do I even begin with keyword research after Google Hummingbird?” Then I’ve got just the thing for you:…

  • The Beginner’s Guide to PPC Advertising

    This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Paid per click advertising is so passe,” some say. Why is that, when in fact PPC ads account for 65% of…

  • 5 Bad SEO Habits You Need to Break

    Habits get a bad rap. They aren’t bad on their own. We develop them so we can get more done without having to think carefully about everything we do each day. After any substantial amount of time in the SEO industry, you develop certain habits. Many of those habits are born of necessity, others reinforced…

  • Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

    Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.…

  • Free SEO tools you need to know about.

    Here is my guide to the free tools available from one of my favourite websites – moz.com Moz.com is a website I just could not live without. They offer such a huge range of tools, and it would seem that they are making more and more of these free! Here is my quick guide to…

  • 5 Content Ideas To Boost Social Media Engagement.

    Those who are plugged into the SEO grapevine will know that there has been a lot of talk in recent months about social media influencer ranking. Just how much weight social media has on ranking became a much more compelling musing after the launch of Google+. Bing and Yahoo had already started to index tweets…

  • Email Marketing: Subject Line Best Practices.

    It’s been estimated that the average email user receives 147 emails every day. If your business markets through email, you’re facing some stiff competition in your customer’s inbox. Industry statistics show that less than 25% of customers are likely to open marketing emails, and even fewer go on to click the links in the email.…

  • What’s the ROI of Corporate Blogging?

    In a few weeks this business blog will be 9 years old. That’s 3,145 posts overall, of which I have written 2,537 myself. If someone would have suggested to me 9 years ago that I should write 1.2 million words as a key component of my agency’s online marketing strategy, I would have dismissed them…