Tag: search engine ranking
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The 7 Habits of Highly Effective Search Marketers
In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer?…
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How to Identify Long Tail Keywords for SEO Success
Long tail keywords have taken on a greater importance in organic search, especially with the ever-increasing momentum of mobile users. Whether driving traffic to your website, or promoting a PPC ad campaign, the value of long tail keywords create better targeted action for your marketing and sales funnels. Google’s Hummingbird engine has a conversational search…